About

★ An experienced Recording Team including skilled Writers and Arrangers to help develop an Artist's songs to the professional level.

★ Professional Engineer's, Mixers and Producers to create that "major label/radio" quality to the Artist's recordings.

★ An experienced and cutting edge Marketing Team who has an understanding of today's digital music market, exactly who the Artist's demographic is and how to effectively reach them.

★ Top notch Photography and Videography including graphic art and HD video capability.

★ A Promotions team that is skilled in all traditional venue promotions and stays on the "bleeding" edge of the internet and mobile phone promotions technologies, like paperless ticketing.

★ Cutting Edge Merchandising utilizing both traditional and new digital products, including P.O.S. (point of sale) systems and Mobile Phone products as well as low cost design and manufacturing.

★ Career Management capable of ensuring the Artist is always getting the most out of every success and taking advantage of every media opportunity.

★ Publishing and Placement capability to get the highest profile exposure and monetization of each and every song.

★ Successful Sponsorship and Endorsement solicitation

Probably the most elusive of all necessities, Funding for all of the above and a staff that stays consistently on the cutting edge of all of areas.

Fifty-Fifty has all these things and more under one roof, making the company much more than a record label, but a true career partner to the musical Artist of today. With the capabilities and resources of an experienced team like this, we are doing our best to forever blur the line between the old titles of "Major Label" and "Independent" Artist.