About
Fifty-Fifty Music is a U.S. based music conglomerate, with a multi-Platinum, Grammy Award-winning team, specializing in all areas of music creation, production, marketing and distribution as well as artist development, career management, booking and sponsorship. Fifty-Fifty Music is a part of the Fifty-Fifty Entertainment Group of Fort Lauderdale, Florida.
The large group of Gold, Platinum, Multi-Platinum, Diamond and Grammy Award-winning Engineers, Mixers, Producers, Live Engineers, Managers and Booking Agents now boasts combined major label projects in the thousands as well as countless indie works. These projects total over 500 Gold, Platinum and Multi-Platinum Albums, over 50 #1 Albums, 11 Diamond certifications, over 100 Grammy Awards and over 1 billion albums sold worldwide. Also included in these accolades are an impressive 22 Video Music Awards, 12 American Music Awards, 7 Billboard Music Awards and include 4 artists in the Rock and Roll Hall of Fame. This team was specifically assembled to meet and exceed each and every possible expectation an Artist at any level could possibly have.
The team member’s Major Label clients have included Bon Jovi, Gloria Estafan, Julio Iglesias, Ricky Martin and countless others.
The company's origin was a private home studio with just a few partners and has since expanded to locations in Florida, California and Michigan. The original group has expanded the team immensely to include an incredible list of producers, mixers, engineers and label executives bringing with them literally hundreds of A-list "rock star" projects, accolades and experience, all making the Fifty-Fifty team a brain-trust of music industry knowledge. The Company now owns and works with some of the top facilities in the country and is continuing to broaden its reach by building new corporate-owned facilities in Florida, California, Georgia, Missouri, and Michigan as part of an ongoing expansion, designed to service the middle class independent artist as well as the major label client.
Fifty-Fifty Music's main philosophy is to be a "Partner" with the Artist in that journey, that is called a career. We believe the lost art of Artist Development is one of the key components to both creating 'hit' songs and ensuring the longevity of the Artist's ability to create music for a living.
In order to facilitate this, we spent our first 3 years of operation creating, developing and testing ideas, concepts and methods, many of which are very "outside the box" of traditional record label thinking. We were able to work with a host of incredible independent artists around the country from entry level to nationally known. We had many trial and error lessons that proved to be invaluable in our solution discoveries. Through our numerous successes and a few failures, we gained the experience needed to properly equip our artists with the tools necessary to accomplish their career goals in today's modern music industry.
In order for an Artist to have a successful career, there are many areas of support that they must possess either internally or with external partners, such as:
